I’ve long been a fan of Swedish furniture company IKEA’s smart design and low prices. Today, the company announced it will be rolling out a line of branded food products this fall, building on a number of Swedish edibles it already offers. (Thanks, Slashfood.) The company says “prices will follow the IKEA spirit of cheap goods for everyone.”
One wonders, of course, if its food products will come with a universal assembly tool like the “IKEA Tool” hex wrench enclosed in all of its furniture boxes. Something spork-like, perhaps.
Update: One more reason to shop at IKEA. Abigail at Damn Straight points out that the company’s latest U. S. commercial includes a same-sex family.
