Sneak Peek: Chevy’s Olympic Ad Featuring Same-Sex Parents

Here’s a sneak peek of Chevrolet’s ad that will run tonight during the Olympic opening ceremonies, featuring two-mom and two-dad families.

I love the line: “While what it means to be a family hasn’t changed, what a family looks like has,” because it gets right at the heart of the right-wing accusation that we are “redefining family.” The underlying meaning hasn’t changed a whit — people bound together in individual love and commitment.

I’m less certain about the #TheNew hashtag Chevy is using for their campaign, though. On the one hand, I love that they’re celebrating the diversity of families today. On the other, LGBT parents have been around — and even out — for nearly 60 years. The Daughters of Bilitis, the first lesbian organization in the U.S., held discussion groups on lesbian motherhood as early as 1956. (See Daniel Winunwe Rivers’ history of lesbian and gay parents, Radical Relations, p. 49.) We may be new to much of society, but we’re more time-tested than our many “new” and “modern” appellations imply.

I hope Chevy continues its support of the LGBT community, in Russia as well as the U.S. (and wherever Chevys are sold, frankly), long after the Olympic torch has moved on from Sochi.

Thanks to GLAAD for the clip; visit their site to see Chevy’s second ad that will run tonight, which features a same-sex couple without kids.