Watch: Honey Maid “This Is Wholesome” Commercial Features Gay Dads

Honey Maid, the graham cracker company beloved of many a s’more maker, has released a new TV ad featuring two gay dads and their infant. The tag line? “This is wholesome.” Awesome.

Extra kudos to them for also including a mixed-race family. Cheerios got flack from the far right for doing so last year, but ignored it and featured the same family in a new commercial for the Super Bowl. Good to see Honey Maid is jumping in alongside them, and doubling down with same-sex parents as well. Diversity is good business!

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