Smiling Snacks

Does anyone else find it disturbing that the motto of Goldfish crackers is “The Snack that Smiles Back?” I’m sorry, but vegetarian or not, I don’t want my food smiling at me. (Actually, at our house we’re partial to Annie’s Cheddar Bunnies when it comes to snack crackers. Cute and bunny shaped, but they don’t grin at us.)