Quick: Name the car brand most often associated with lesbians. That’s right, Subaru, the only car company “with a specifically pro-lesbian track record.” Its Forrester was “a lesbian icon from day one,” and the company has long been marketing on The L Word. Next question: Name the only major automaker to post a yearly sales […]
I get a lot of e-mail from PR firms wanting me to blog about their products. I usually give them a glance, having once myself managed public relations for a dotcom. I figure it’s good karma. Still, some of them are so clearly off target it makes me laugh. Here are a few gems I’ve
Campbell Soup is the latest company to realize the value of marketing to the $650 billion LGBT market—and specifically, to lesbian moms. They have run a two-page spread for Swanson’s broth in the Advocate, featuring two lesbian moms and their young son. The women, Lea Forant and Carolyn Montgomory, are owners of Café Forant in
The folks at Community Marketing have launched a survey for their second Gay and Lesbian Consumer Index. I’d like to encourage all of you to take it and contribute your perspectives as parents (or prospective parents) in our community. All information is confidential and will not be sold to third parties or used for marketing
Yet another reason to go to the candy-free checkout lane in the grocery store: Mars, Inc./Masterfoods has decided that homophobia sells Snickers bars. In a new clip from AMV BBDO London, an effeminate speedwalker is chased by Mr. T, who shoots Snickers bars at him with a Gatling gun, shouts “It’s time to run like
Is the mega-retailer playing doctor with all of us? Bil Browning of Bilerico fowarded me an interesting article from Forbes that asks this question in relation to Wal-Mart’s announcement that it will stop selling baby bottles containing the chemical bisphenol-A (BPA). BPA has been linked in some studies to cancer and other medical problems. If
The American Family Association is calling for a boycott of McDonald’s restaurants, claiming that the company is giving “the full weight of their corporation to promoting the homosexual agenda, including homosexual marriage,” according to Box Turtle Bulletin. Normally I’d be more than happy to urge people to support a company that supports the LGBT community,
LGBT advocates in the U.K. are urging supporters to boycott Heinz products after the company pulled an ad that showed two men kissing. The TV spot for Heinz Deli Mayo, “Mayo with a New York Deli Flavor,” shows two siblings getting ready for school and asking their mum for their lunches. Thing is, their “mum”
TiVo has responded to pressure from the LGBT community and allies and taken steps to distance itself from ultra-conservative group Focus on the Family (FOF), according to the Family Equality Council (FEC). (See my earlier post on the subject.) In an e-mail to supporters, FEC executive director Jennifer Chrisler reports:
A very happy wedding day to Del Martin and Phyllis Lyon, who will marry today at 5:01 p.m. Pacific, after waiting over 50 years. Two other plaintiffs in the marriage case, Robin Tyler and Diane Olson, who got the ball rolling for the lawsuit when they were denied a marriage license at the Beverly Hills
