Bank Ad Shows Transgender Inclusiveness

This isn’t exactly parenting related, but I found it too touching not to blog. Argentina’s Banco Provincia has released an ad featuring a transgender woman. Her neighbor sees how well the bank has treated her, comes to realize his bigotry, and apologizes for his past behavior.

It’s tremendously moving, and groundbreaking for an ad that deals with gender identity. No “gotcha” moment when the transgender character’s biological gender is revealed, no drag costumes, no snarky innuendos. Watch it and see:

Argentina today also dropped its prohibition against having openly gay personnel in its armed services. I imagine Argentinian lesbian mom blogger Julieta, with whom I’m collaborating on the current phase of my Family Voices series, may have more to say on developments in her country.

(Thanks to Jeremy at Bilerico for the link.)

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