Business

Zola ad

Hallmark Channel Reverses Course and Allows Same-Sex Wedding Ad

The Hallmark Channel has changed its mind and will allow an ad that shows a two-woman wedding, after pulling it under pressure from anti-LGBTQ group One Million Moms—and then realizing that the power of the LGBTQ community was even greater.

IKEA - Small Bed

Watch: New IKEA Video Features Two Men in Bed (Trying to Sleep)

A new video from furniture giant IKEA shows two men struggling with the discomfort of their too-small bed. It’s part of a faux-nature docuseries, created in partnership with National Geographic, “to capture and document the human species in one of the most challenging habitats the world has ever seen—the bedroom.”

Rainbow Flag

Over the Corporate Rainbow

This past Pride Month saw an explosion of rainbows on products from sneakers to snack foods, reenergizing the debate over whether and how corporate America should be involved in Pride. For me, two things come to bear here: My belief that companies should support LGBTQ equality if they are going to market to us—and the fact that my family would not exist as it does now if it was not for the benefits my spouse and I received from the companies where we worked.

Egg and sperm

J.P. Morgan and Others Boost Fertility Benefits for LGBTQ Employees

Financial giant J.P. Morgan has announced it will soon offer expanded fertility benefits aimed at helping LGBTQ employees start or grow their families. Let’s take the opportunity, then, to look at what they and other companies are doing—or should be.

AT&T OK Babysitter

An “OK” Babysitter is Not OK in Two-Dad Ad

Samsung isn’t the only company to be portraying same-sex parents in its ads lately. AT&T this month released an ad touting the idea that “just OK is not OK” in either babysitters or wireless networks—and the parents dealing with the babysitter in question just happen to be two dads.

A Mutual Benefit: Letting Employees Define their Families

People and families come in many forms, as any LGBTQ person can attest. Now, Massachusetts Mutual Life Insurance Company (MassMutual) is using that concept to improve upon its already LGBTQ-inclusive employee benefits. The FORTUNE 100 company, which has approximately 7,500 employees around the country, is rolling out new benefits around leave, gender affirmation, family creation, and more that empower all employees and demonstrate a deep understanding of LGBTQ people’s lives.

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